October 4th, 2020 
use both theoretical and practical dimensions to provide a detailed analysis by answering the following questions:
What is the challenge?
What is driving or causing it?
What are the environmental factors prevalent?
Who are the people most impacted (general characteristics and main pains)? How do they behave?
Are there any unique circumstances that need to be identified?
How might we solve this challenge (initial thoughts and ideas on how this problem can be addressed)
Note
Students must define and offer a context of the initial challenge prior before trying to reframe it.
Any identified causes of the challenge MUST be qualified with data and statistics
The intervention SHOULD be proactive in nature
You are NOT expected to provide a persona and an empathy map for the selected target group
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