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Archive for the ‘havard gatton’ Category

individual critique of service strategy

Individual CritiqueType: ProjectLearning Objectives Assessed: 2, 3, 4, 5, 6  1    recognise the relevance and limitations of existing marketing theories and concepts to services marketing    2    understand the role of customers in service delivery    3    comprehend the importance of service personnel in service delivery    4    apply services marketing […]

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