Utilizing the tools that have been discussed so far, including Porter’s five forces model, focus your discussion on the following:

Provide a competitive analysis of this quick-service coffee company and the quick-service coffee industry.
Include financial and market share data in your analysis.
Review the case study for context:  Brizek, M.G. (2014).  Coffee Wars- The Big Three: Starbucks, McDonalds, and dunkin Donuts, Journal of Case research in Business and Economic, Vol. 5 URL://http://www.aabri.com/manuscripts/131646.pdf