You will need to include the following headings and be specific in your explanations and reasons. Be sure to use correct Marketing terminology as given in the textbook::

    What…Product Introduction and overview
    Who (and why)…the target market is who they are
    How (and why)….you will market this to them, including both traditional and digital methods
FORMAT DETAILS: 12-point Arial font / Double-spaced / one-inch margin on all sides / Each of the three sections needs to be at least two full pages in length (not including any charts, tables, graphics, or pictures).

Each misspelled word, uncapitalized first word of a sentence, incorrect grammar usage, missing or incorrect punctuation will result in a five-point penalty. I highly recommend each of you use Grammarly and have someone whose writing you trust to proofread it before you submit it.

This paper can be 5 pages of written content and can include a page of pictures, graphs, etc.