Considering Apple company, critically reflect on the risks associated with their supply chain management, how the risks can be better managed and also how the chosen organisation can develop more sustainable supply chain links. You are individually required to write a 3,000 word report This assignment is designed to assess learning outcomes: 3. Explain how […]
Archive for the ‘Marketing’ Category
Marketing Analytics
The research topic of this year is related to Customer Engagement on Social Media. Students are supposed to choose a brand/company of their choice and conduct a social media audit. After introducing the company, an overview of social media activities of the focal brand/company should be given. Then they should conduct a brief literature review […]
research paper
A. Collect one form of advertisement (through different Media channels such as TV, radio, newspaper, magazine, website, social media, etc.) for auto insurance ads. Choose 4 ads to focus on. Contact the specific insurance companies, interview specific marketing officers for their concept ideas and strategies on the advertisement/campaign, or research what was behind the campaigns […]
Miss Representation
Hello, this is a critical review of the documentary: Miss Representation (2011) Please answer the following questions and refer to slides if needed. 1- How does the advertising industry benefit from making girls and women inadequate?2- Can we do a better job offsetting pink/blue gender bias by marketing more savvily (and ethically) to both women […]
Breakfast cereals
Hello, this is a Global marketing review on the documentary on BBC’s The Foods That Make Billions: BREAKFAST CEREALS. https://www.youtube.com/watch?v=iuXbBIyE-iY Please answer the following questions:1- How did companies selling cereal breakfast manage to create a multibillion-dollar market? Think in terms of a) marketing mix (4Ps) and b) positioning.2- How did they address bad publicity (via […]
BUSINESS REPORT STYLE PR & Corporate Communications Written Assessment
BUSINESS REPORT STYLE 2,500 word count, word doc Individual Written Assessment Harvard Style Referencing Double Spacing Arial 11 You need to write from the perspective of being/becoming a PR and Corporate Communications professional By selecting a local, wider, societal, global issue: write a thought-piece but in a business report style (numbered sections and sub-sections to […]
Digital media
1.How has Digital Media influenced (or changed) the field of education? Include a historical (before and after the digital media) and global perspective (include discussion of the US and at least two additional countries). Include whether the change has been positive, negative, or both. Support your discussion with reliable data Content Requirements: Content must be […]
Construction Sales Role Play
The final core assessment for this course is a two-part paper depicting a role play. For this unit, you will complete Part II and submit your paper in its entirety – Parts I and II. Revisions based on instructor feedback from Part I should be reflected in your final submission.
Freemium Strategies, consumer psychology
Q2a-c: Freemium Strategies, Consumer Psychology and PricingYouTube Premium vs. and Netflix Its 2019, and it seems like everyone is trying to get into the subscription-based streaming market. The current major players, Netflix, Hulu, and HBO, are getting ready to face the onslaught of new offerings from Disney, ABC, Amazon, Apple, and others. Yet one company […]
Internet Career Builder Exercise
1. These are some of the jobs that are available in customer service. You can find others on sites recommended by your instructor or through search.Call center representativeBilingual customer service representativeCustomer account managerCustomer care representativeTechnical services representativeHelp deskSocial media specialistSocial media community managerProduct support representativeCall center supervisorAnd many more!2. Select a customer service job from […]