Answer these Questions:

Why, historically, has the soft drink industry been so profitable?
Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?
How has the competition between Coke and Pepsi affected the industrys profits?
Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?
Conduct the Following Analysis:

Porters Five Forces Industry Analysis (on both concentrate and bottling industries)
Place key findings from your analysis into a SWOT matrix (for both Coke & Pepsi)(You don’t need to develop a complete SWOT, just the OT items identified from Porter’s Five Forces)