How does the exhibition context shape your experience of a film text?

That is, what different assumptions do you bring to watching a film at a first-run theater, a second-run theater, DVD on your television set, or a stream from your TV v. computer device, phone/tablet or even during air travel? 

Do you have different assumptions of the kind of genres, stars, national cinemas, and other factors that influence what you watch and where you watch it?