After reading Modules 11 and 12 in your textbook and reading Case 5 on international licensing, what are your thoughts? Share at least two main ideas/topics you took out of the textbook and/or case 5 that you believe to be important when accessing global trade and its challenges. Please, justify your response, and feel free to cite outside sources
Internationalization Modes of Entry, and International Marketing
May 26th, 2021
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