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Jet Blue Case Study

Issues:  Identify at least seven issues you see in the case

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What is the Key issue you see in the case: __________________________

What facts pertain to the case:  Identify at least three important facts that pertain to the case

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What assumptions do you plan to make in your analysis:  None is an acceptable answer

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What people and organizations may have an impact on the case:  There should be at least five.

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You are writing the case from the perspective of which person or organization:______________

What tools of Analysis would you use in this case:  You only need to identify them and explain what information each will give you that you feel is important.

Based upon the above information provide three alternatives

Alternative 1 is the Status Quo or to do nothing different that the current situation.

Identify at least three arguments in favor and three against this approach

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Cons

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Alternative 2 ____________________________________________________

Identify at least three arguments in favor and three against this approach

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Cons

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Alternative 3 ______________________________________________

Identify at least three arguments in favor and three against this approach

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Cons

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Given the information above select your recommended alternative and explain why you feel it is the best alternative:  This should take three to five paragraphs and be based upon the information presented in your case.

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