Write in detail
Case Background
Characteristics of the company
Competitive Environment
Rosewood Marketing/Brand Strategy
Rosewood Customer Base
Managerial Issue(s)
Strategic Direction
Pros vs. Cons
CLV calculation and analysis between Individual Brand vs. Corporate Brand
Recommendation(reasons)
Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value
October 10th, 2020 
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