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The topic of discussion is question about social listening.  First, review these articles on the topic:

https://blog.hubspot.com/service/social-listening (Links to an external site.)
  (Links to an external site.)
https://premierecreative.com/blog/2020-social-listening-guide/ (Links to an external site.)
https://neilpatel.com/blog/social-listening-tools/ (Links to an external site.)
Now, address these questions in your response:

what is social listening?
why is social listening important to brands?
how can a brand use social listening to improve their marketing? Give examples