homework assignment is about a product by Tesla.  No, not the car we all know about, but a more recent addition to Tesla’s product portfolio with a much broader target audience:  Solar Roof Tiles. 

Read the background case PDF and complete the two templates.  These can easily be created and completed.  One template is the ideal persona for this product, and the second is on the social channels to be used to reach the target.  Assume that social channels will dominate the mix as opposed to traditional channels.  I’ve never seen a TV ad for Tesla cars, so recommend how these social media channels will be used.